http://brad.berkemier.com/2009/01/28/risk-analysis/ My place on the interwebs. Sun, 01 Feb 2009 13:20:31 +0000 hourly 1 http://wordpress.org/?v=3.0 http://brad.berkemier.com/2009/01/28/risk-analysis/#comment-7 Shane S Sun, 01 Feb 2009 13:20:31 +0000 http://www.bradberkemier.com/?p=35#comment-7 I'd suggest reading "Make it Stick" or "Influencer." Both of these books outline how such unlikely and sometimes untrue ideas can become an important part of culture. After the multitude of school shootings and statistics I told a principal, "More people die in hog confinements each year." Does that make national news? As you've said- It's easy to present data to make any case one way or another. School Bus safety statistics may appear far better than actual. http://www.ncsbs.org/testimonies/fatalities_and_injuries.htm Oh, my gosh! It's not all about stats- but the ability to tell a good story as well. I’d suggest reading “Make it Stick” or “Influencer.”
Both of these books outline how such unlikely and sometimes untrue ideas can become an important part of culture. After the multitude of school shootings and statistics I told a principal, “More people die in hog confinements each year.” Does that make national news? As you’ve said- It’s easy to present data to make any case one way or another. School Bus safety statistics may appear far better than actual. http://www.ncsbs.org/testimonies/fatalities_and_injuries.htm Oh, my gosh! It’s not all about stats- but the ability to tell a good story as well.

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